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The Heart Of Europe Positions Itself As Holistic Wellness Destination At 2nd ‘Ayush Conference & Exhibition’

Kleindienst Group took centre stage as diamond sponsor by empowering wellness through Ikaria Hotel, where health and longevity meet.

Dubai, United Arab Emirates, January 16, 2024: The Heart of Europe (THOE), a visionary project by Kleindienst Group, a leading global real estate corporation and the largest European family-owned business in the UAE, took centre stage at the 2nd Ayush Conference & Exhibition in Dubai, showcasing its dedication to growing the wellness industry. The conference, held from 13 – 15 January at the Dubai World Trade Centre, brought together key people and organisations from the wellness industry.

Josef Kleindienst, founder and chairman of Kleindienst Group, said: “Our participation in this renowned conference demonstrates our constant dedication to transforming the landscape of wellness in real estate. The Heart of Europe is a holistic sanctuary seeking to improve the well-being of both residents and visitors.”

The Heart of Europe gained significant attention and positive feedback from conference guests, including industry leaders, wellness aficionados, government officials and decision-makers from over 35 countries. The engagement further strengthened The Heart of Europe’s status as a pioneer in incorporating wellness into the real estate industry.

THOE highlighted its luxury wellness properties, such as the Ikaria Hotel retreat, the Sweden Palace mansion, the Sweden Island villa-palaces, and the Floating Seahorse project. Combining wellness-centric amenities with stunning views and design, these properties represent a transformative destination for holistic wellness and luxury living and offer guests the opportunity to improve their physical and mental well-being.

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About Kleindienst Group & The Heart of Europe

Kleindienst Group operates in various sectors, such as property development, construction, coral engineering, business centers, yacht building, hospitality and renewable energy, employing more than 1,500 people globally. Its flagship project The Heart of Europe, is a unique and innovative destination that celebrates the spirit and culture of different European destinations. To learn more about Kleindienst Group, visit https://www.kleindienst.ae. Follow us on LinkedIn, for latest updates.

The Heart of Europe is a luxury island destination and a flagship project being developed by Kleindienst Group on the World Islands Dubai, just six kilometers off the shores of Dubai. Comprising six unique islands, each designed with a theme inspired by a European country, The Heart of Europe will offer more than 4,000 keys, 20 hotels and resorts, including beachfront villas and palaces, deluxe hotels, and an underwater living experience. It offers world-class amenities, such as a climate-controlled rainy street and the region’s first coral institute dedicated to protecting and restoring the marine ecosystem and seeks to promote sustainable living using renewable energy sources and innovative technologies.

Committed to breaking barriers, the Heart of Europe opened its French Riviera-inspired first adults-only five-star party hotel on an island in Dubai – Côte d’Azur Monaco Hotel. With 198 keys, including eight suites, five party suites, and four suites with private pools, the hotel pledges an unrivalled night-time atmosphere.

Visit us online for more information about The Heart of Europe. To book your stay at the first newly opened Côte d’Azur Monaco Hotel, visit https://www.thoe-hotels.com/monaco/.

Follow us on Facebook, Instagram, LinkedIn, X, and YouTube for latest updates.

 About 2nd International AYUSH Conference & Exhibition

Ayush, originating from India, integrates Ayurveda, Yoga, Naturopathy, Unani, Siddha, Sowa Rigpa, and Homeopathy, offering holistic healing. Its rising appeal stems from addressing modern health challenges effectively, including Non- Communicable Diseases NCDs and chronic diseases, with cost-effective, safe, and time-tested remedies.

The 2nd International Ayush Conference & Exhibition theme is non-communicable chronic diseases – prevention & management through Ayush. The conference will be a comprehensive health fair showcasing diverse sectors within AYUSH systems.

Exhibitors: Engage with 120 exhibitors representing AYUSH pharmaceuticals, practitioners, clinics, hospitals, service institutes, research departments, equipment manufacturers, wellness centers, insurance companies, herbal traders, and medicinal plant cultivators.

Expected Footfall: Anticipating a gathering of over 100,000 individuals passionate about Ayush systems, this event promises a vibrant exchange of knowledge, expertise, and solutions.

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Press Release

IHG Hotels & Resorts Expand Luxury Portfolio with Signing of Vignette Collection at The Heart of Europe Project in Dubai

The new hotel will be IHG’s first Vignette Collection on the World Islands with signing of Marbella Resort.

Dubai, United Arab Emirates, 2nd November 2023: IHG Hotels & Resorts, one of the world’s leading hotel companies, has announced the signing of a franchise agreement for its second Vignette Collection hotel in Dubai in partnership with The Heart of Europe, the flagship project under Kleindienst Group. Scheduled for a grand opening in January 2026, Marbella Resort Hotel, Vignette Collection The World Islands Dubai, will mark a significant milestone for The Heart of Europe, solidifying IHG’s presence within The World Islands – an archipelago of man-made islands located in the Arabian Gulf, off the coast of Dubai.

The Vignette Collection brand allows owners of world-class independent hotels to retain their distinctive identity while benefiting from IHG’s global scale and luxury and lifestyle expertise.

The upcoming Marbella Resort Hotel, Vignette Collection The World Islands Dubai, is located in ‘The Heart of Europe’, a self-sustaining holiday destination spanning across six islands, each blending European architectural charm with top-tier hospitality, embracing luxury and innovation on the shores of tranquil beaches.

The Heart of Europe encompasses a variety of opulent properties, including beachfront villas, premium hotels, an innovative underwater living experience, and an array of top-tier amenities such as climate-controlled streets and the coral institute dedicated to preserving and revitalising the marine ecosystem.

Once completed, Marbella Resort Hotel, Vignette Collection The World Islands Dubai will feature 150 rooms overlooking the Arabian Gulf in a prime location along a pristine beach and crystal-clear sea. True to the Vignette Collection brand, the property will seamlessly merge exclusivity with community and locality and feature a unique Andalusian-inspired design with contemporary architecture.

Haitham Mattar, Managing Director – India, Middle East and Africa, IHG Hotels & Resorts, commented: “We are excited to partner with The Heart of Europe to bring the second Vignette Collection resort to Dubai, a testament to IHG’s commitment to delivering exceptional stays and experiences for our guests. Marbella Resort Hotel, Vignette Collection The World Islands Dubai will significantly reimagine luxury and set future regional hospitality benchmarks. We look forward to welcoming travellers worldwide upon the hotel’s opening in 2026.”

With the property currently under construction, Marbella Resort Hotel, Vignette Collection The World Islands Dubai is expected to become a key proof point in IHG’s ambition to create unparalleled guest experiences and set new standards for luxury in the region.

Josef Kleindienst, Founder and Chairman of Kleindienst Group and The Heart of Europe, said: “It is an honour to partner with one of the world’s leading hotel groups to bring the Vignette Collection brand to The World Islands Dubai. This collaboration aligns with our vision of creating a unique destination in one of the world’s most iconic cities, and true to our commitment to excellence, Marbella Resort Hotel, Vignette Collection The World Islands Dubai promises to offer guests a remarkable and distinctive stay, drawing inspiration from the rich cultural heritage of Dubai and presenting a perfect blend of luxury, innovation, and the beauty of the UAE.”

IHG currently operates 108 hotels across eight brands in the Middle East, including InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express, Staybridge Suites, Hotel Indigo, Voco and Six Senses.

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